Facebook Stories hasn’t yet become an essential element of the on-platform experience, though usage of the option\u00a0is growing. In its attempt to convince its users that Stories are the future of sharing on its platform. The platform is pushing with different plans to make its version of stories more popular. Currently, Facebook\u00a0is testing a new feature for its stories.<\/p>\n
Call to Action(CTA) Stickers for Pages Storie<\/p>\n
The test was\u00a0spotted by Ahmed Ghanem.\u00a0The feature includes all the call to action (CTA) option that is available to pages in the header.\u00a0Whether it\u2019s to get people \u201cShop Now\u201d \u201cBook\u201d or \u201cCall To Directions\u201d the new stickers let them do so from within stories.\u00a0The new feature brings direct action to where most people are spending time nowadays, instead of facebook pages that few people visit these days.<\/p>\n
The stickers will allow businesses to make more effective use of stories. Ultimately, it’s good for the business especially those considering the option of using stories as the digital marketing strategy.<\/p>\n
Thus, Facebook is doing its best to keep interests of the user with features and wants to encourage as many advertisers as possible can warm up with own new stories sharing version.\u00a0The new feature\u00a0is going to be\u00a0of\u00a0explicit\u00a0interest for businesses, that\u00a0need\u00a0to\u00a0additional\u00a0use Stories to drive action\u00a0while not\u00a0having users visit their Pages.<\/p>\n
Moreover,\u00a0the flexibility\u00a0of using it without\u00a0a paid approach is refreshing! However,\u00a0we would expect similar\u00a0functionality\u00a0on Instagram Stories instead as well. In any case, Facebook\u00a0looks\u00a0to be doing its best\u00a0to form\u00a0certain\u00a0that Stories in its platform\u00a0aren’t\u00a0progressing to\u00a0be\u00a0neglected\u00a0and is keeping the interest\u00a0recent\u00a0with new\u00a0options\u00a0\u2013 not only for users but for businesses profiles as well.<\/p>\n