Job Opening: Digital Marketing & Content Specialist (Web3 Events)

1. SEO & Content Optimization:

Expertise in keyword research, on-page optimization, link-building, content audits, and crafting SEO-friendly content elements like meta descriptions, headlines, and CTAs.

2. Analytics & Data-Driven Marketing:

Proficiency in using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to monitor KPIs, conduct A/B testing, and optimize performance based on data insights.

3. Digital Campaigns & Lead Generation:

Experience executing email marketing, paid ad campaigns, and various digital initiatives to drive traffic, engagement, and subscriber growth.

4. Social Media & Community Engagement:

Skills in leveraging social platforms, managing influencer partnerships, organizing AMAs, and analyzing social media performance to foster community growth.

5. Industry-Specific Knowledge & Adaptability:

A strong understanding of blockchain, fintech, Web3 trends, and the ability to manage multiple projects while staying updated with evolving industry standards and algorithm changes.

6. Grow user base through influencer tie-ups, newsletters, and community management.

7. Manage social media calendars, posting, and engagement.

8. Report on traffic, engagement, and ROI; use insights to improve results.

Required Skills

• Strong understanding of crypto, blockchain, DeFi, and Web3.
  

• Hands-on experience in SEO, SEM, Google Analytics, content marketing, and social media.

• Excellent writing and communication skills.

• Proficiency in WordPress, Canva/Figma, HubSpot, Google Ads, and Mailchimp.
  

Data-driven and growth-oriented mindset.

Preferred Skills

• Experience in crypto media or exchanges.
  
  
• Familiarity with on-chain analytics (Glassnode, Dune).
  
  
• Ability to manage campaigns and marketing budgets.
  
  
• Portfolio of crypto content or marketing work