Gen Z Marketing Trends: Does Your Social Media Got That Rizz?

GenZ – Do they need an approach? or do they know everything?

A social-media-savvy generation was born with the golden spoon of internet. from 1997 – 2012 Generation Z (Gen Z) is the first generation to have access to the internet, social media, and smartphones in their day-to-day life. GenZ Marketing comes with many challenges. Afterall this digital native generation holds a $143 billion potential online purchase.

Facts:

• Parent says Gen Z influences 93% of household purchases. Report by CASSANDRA.
• 50% of Gen Z social media users have purchased items they first saw in paid social ads. 

So Understanding Gen Z’s mindset is a crucial indicator of future spending and consumer preferences. If as a marketer or brand, you aren’t putting interest in understanding Gen z
Then you’re missing the opportunity to forecast the future of consumer behavior.

Genz’s social media or Genz and social media – How do you phrase it?

For marketers, effectively reaching Genz is not just very demure, very mindful to use buzzwords or Gen Z slang in messaging. You have to be a game-changer to understand the complex mind of Gen Z.

Authenticity and transparency are more important for Gen Z than any other generation. They like to support and work with brands that align with their values and are transparent about their activities. They majorly use social media platforms like YouTube, Instagram, and TikTok to search for information and reviews of products and entertainment. By leveraging these apps create a powerful online presence of your brand. But how to get yourself noticed by GenZs?

How marketers can reach Gen Z on social media in the right way:

Be a content creator, not a brand:

Create content like a content creator not as a brand. Stop posting for conversions and rather create organic content that eventually is a conversion. Creating relatable content that can be both educational and entertaining holds potential reach. “Gen Z needs attention-grabbing content”

Social media – The new Search engine: 

Gen Z spends a lumpsum amount of time on social media platforms like Instagram, Tik Tok and YouTube. Create a strong appearance on these platforms by creating visually appealing and relatable content. Even create some challenges and giveaways where they can participate and interact with your brand.

Did you know:
60% of TikTok users are Gen Zers.  Gen Zers are trendsetters.

Collaborate with influencers and partnerships:

Utilising influencer marketing and partnerships with other brands and creators can help you reach more audience organically. Gen Z trusts recommendations from influencers or people, they admire a lot. Choose influencers with high GenZ followers that match your niche.

Feedback and review for UGC content:

Strategically using reviews and feedback as testimonials for UGC (User-generated content). UGC content is not just a trend it’s the main essence of interacting with Genz. Big brands Like GoPro are leveraging the use of UGC content.