Imagine you have built a house with a modern architectural design that gives a fully luxurious feel but you can’t stay in, is that possible? Yes, it’s possible if the architect has built it with a perspective of looking good rather than staying comfortable. Likewise, if you create a website, app, or any software with a perspective of looking great but not easily accessible then even your end users will be unhappy.
Let’s say love at first sight is important when it comes to user interface (UI) but maintaining that interest till the end with easy accessibility and user experience (UX) is also very important. User experience is what makes your end users explore more with ease. Understanding your target audience’s likes, dislikes, preferences, or pain points can create an outstanding user experience.
Let’s see how we can build one.
Why Does UX Matter in This Digital Landscape?
The digital sphere demands everything we need should be at our fingertips within seconds. User experience is the way that makes it possible. User experience is how a user interacts with or experiences the overall website or app. Websites have changed over time before they should be only plain text and focused only on the information we need. But today people use one application to manage their day-to-day life and productivity. To reach the expectations of users. Designers should dive deeper into research and create workflows that meet the efficiency of customers. But how?
Best Proven Ways to Improve Your Website UX:
1. Mobile Responsive Optimization:
In today’s digital era where a significant amount of traffic comes from mobile devices, creating a responsive UI & UX design is a crucial aspect of a successful software app. You might have a high-performance app with outstanding features and design, but without a good user experience, you won’t be able to attract your audience. Optimizing your design for the mobile view is crucial in terms of alignment, CTA, and easy accessibility for users which can help them get what they are looking for just by a click.
Just In: 74% of visitors are likely to return to a site with good mobile UX, and 90% of smartphone users say they’re more likely to continue shopping if they’re having a great user experience.
2. Loading speed of websites:
As I said before, nowadays everything we need should be at our fingertips in a fraction of secs is what applies here. Calculate – the amount of time it takes to load the faster will drop your potential customers’ choice of knowing more. It directly impacts user experience, search engine ranking (SEO), and conversion rates. Slow-loading websites can lead to users abandoning the page quickly.
Key takeaway: 50% of mobile sites are abandoned if pages take longer than 3 seconds.
3. Clear and consistent call to action:
Use short, action-oriented terms like “shop”, “download”, “start” or “know more” verbs to make it easily understandable and encourage users to click or engage with the desired function.
Reasons a CTA is important:
- CTA motivates your sales funnel
- Customers want them
- They boost the success of digital advertising
4. Accessibility:
Accessibility in web design means creating a website that everyone, including people with disabilities, can easily use. semantic HTML which improves accessibility, also improves seo making it more findable. Prioritizing this demonstrates the good morals and ethics we provide to our end users. User-centric website is a good sign for web traffic.
5. Regular user testing:
Repeated testing of your website based on user feedback will increase your return visitors rate. Website testing is essential for detecting core issues of a website.
Conclusion:
By understanding the importance of the expectations of a user. Designing a user-friendly website can attract a lot many users in one go. User experience defines the overall use case of your website. It can impact the traffic or even boost the expectations of consumers. It helps create a two-way relationship between you and the user.
So how are you gonna build relationships with your users?
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