The world has emerged in terms of technology. Today, Artificial Intelligence impacts numerous sectors in the form of smart devices, chatbots, self-driving cars and many more. AI built products designed to understand the audience preferences and deliver customized experiences.
We have seen the rise of AI technology in the various field and now the question arises, How will artificial intelligence affect digital marketing?
AI has been on the horizon for quite a while and it is being used in several fields including digital marketing. AI in digital marketing boost customer experience and help them understand your process/product better. Moreover, they can help you save time as well as money.
Find How Is AI Changing the Face of Digital Marketing!
From Google’s RankBrain and to customized Amazon recommendations, AI is changing today’s digital landscape. With productive data analysis, AI is taking over the human role of identifying digital marketing trends. Brands and marketers are investing in AI digital marketing to save time and resources through automated online marketing services.
Let’s have a look at the future of AI digital marketing — its benefits and more
Generating Content – Are you thinking how a machine can create content?
Yes, it’s possible! Although AI can’t write its own opinion for a newspaper or a blog post, there are certain areas in which content created by AI can be useful and help attract visitors to your website. On the other hand, it can save lots of time and resources.
For example, AI can write news and reports based on data and information.
According to a recent survey, Artificial Intelligence tools like Wordsmith, Articoolo, and Quill are used by the Forbes and few associated Press to create news, which increases clicks on their websites. Moreover, using templates to enter data and keywords can create unique content that gives the impression a human wrote it.
News websites like BBC, CBS, the New York Times and Reuters are also implementing this technology to generate content.
Digital Advertising
Digital advertising is no doubt the area of digital marketing that has most successfully adopted artificial intelligence.
For instance, Facebook and Google Ad platforms use machine learning and artificial intelligence to find a prospective audience for the particular advertisement/campaign. However, to achieve this, they figure out user’s information, such as their interests, demographics, and other aspects to find the potential audience for their brand.
Email Marketing
Brands are using the advantage of AI to conduct email marketing campaigns based on user’s preferences and behaviors. This makes it possible to connect with them and turn them into clients.
Machine learning can analyze millions of data about the customers to determine the best time to contact them. Advertisers can effortlessly track the type of content that attracts them the most and the email that generate more clicks. This process is something that every marketer would love to know about and hence it is preferable to launch a successful digital marketing campaign using AI.
Phrasee, Boomtrain, and Persado are some AI tools for email marketing. According to Phrasee, its creation of email subject lines exceed those of a human by over 95%. on the other hand, according to Persado its cognitive content exceeds what a human could do 100% of the time.
Voice Searches
The way users perform online searches has changed. Innovations like Amazon Echo, Google Home, Apple’s Siri, and Microsoft’s Cortana have made it easier and simple for users to search by just pressing voice command button.
In a recent survey, Google revealed that around 70% of the searches Google Assistant receives are in conversational language, rather than typical keywords that you would type out in Google search.
Google’s RankBrain, was created to get more relevant search results. It defines the user’s voice searches and provides the user with the best results accordingly using artificial intelligence technology. Hence, long-tail keywords will be replaced with conversational keywords, based on the way the user would say something. A brand that takes benefit from voice searches will considerably increase their organic traffic.
Increase ROI
Artificial Intelligence is a great feature which can make payment processes faster than before. It can also solve the security issues involved in online transactions. Machine learning helps to gather enough information from user behaviors, and add to its inventory with a better database, further based on audience interest, it provides a better decision-making algorithm, which brings about great ROI.
Final Thoughts
Artificial intelligence is a remarkable technology that can work wonders for your brand. Are you ready to execute these Artificial Intelligence applications to your digital marketing strategy? Identify your needs and AI can do the rest for your job.
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